EDENS Lab 1270, Located At DC's Famed Union Market, Takes Home Gold At The 2016 ICSC U.S. Maxi Awards In Las Vegas
Awards Were Presented at RECon on Sunday, May 22nd
May 24, 2016
LAS VEGAS, May 24, 2016 /PRNewswire/ -- EDENS' Lab 1270, housed in Washington, D.C.'s world-renowned Union Market District, was presented the Gold award for Marketing Excellence in Traditional Marketing Events or Sales Promotion (including Grand Opening, Expansion and Renovation) for a Shopping Center. The Maxi Award ceremony took place at the annual RECon Event in Las Vegas on May 22nd.
Lab 1270, a retail plus concept shop, is a space where retailers and members of the DC creative community combine forces to form a lively retail, experience and workspace. Lab 1270 offers market goers various opportunities to support established and emerging retailers and artists.
"Taking this award home for the Union Market team and our local Washington, D.C. retail partners is such a proud moment," said Norma Morales Perez, Design Director, EDENS. "This is a passion project that is bringing together unbelievable creative talent beyond our expectations: experienced brands, story makers, and talented artisans. The best part is that Lab 1270 will continue to evolve. We are so excited to share more unique and memorable retail experiences at this local, grassroots level within our nation's capital."
"Over 600 pop-up retailers have come through Union Market over the last few years," said Julia Cottafavi, Brand Manager, Union Market. "Lab 1270 gave our partners a unique opportunity to share their stories, test out a retail concept, and create a community."
The ICSC Maxi awards recognize best practices and outstanding achievement in retail marketing, new media strategies, and NOI enhancement programs. Other finalists in Lab 1270's category included: North American Properties, Lincoln Harris, Westfield, CBL & Associates Properties, Inc., Poag Shopping Centers, LLC., and Olshan Properties.
Lab 1270 opened in November 2015. It's played host to numerous events, workshops and exhibits, establishing itself as a place of ideas and innovation, Currently, Lab 1270 partners with No Kings Collective, a D.C.-based artists agency, for a series of pop-up art exhibits.
ABOUT UNION MARKET Union Market, located a short walk from the NoMa/Gallaudet metro, is a 45-acre district that is planned for over 8 MSF of development. EDENS has a clear vision to redevelop the district into one of DC's most vibrant, diverse and thriving neighborhoods—a living laboratory for a sustainable urban community. Since opening in September 2012, The Market at Union Market, the acclaimed food market with over 40 local artisans, now averages 15,000 visitors per weekend and has hosted over 400 events. Union Market is a place where businesses scale and grow – where neighbors, students, DC transplants, artists and tourists come to find a community they can shape and call their own. For more information about Union Market, please visit www.unionmarketdc.com.
ABOUT EDENS EDENS develops, owns and operates community shopping centers in primary markets across the country. Focusing on innovative development and redevelopment together with key acquisitions in urban areas, the company has built an institutional-quality portfolio of more than 120 retail centers. EDENS has regional headquarters in Boston, Washington, DC, Atlanta, Miami, Houston and Columbia, SC. For additional information about the company and its retail real estate portfolio, please visit www.edens.com.
For further information: Media Contact: Shari Misher Stenzler/Laura Finkelstein, London Misher Public Relations, 212-759-2800, [email protected]