Introducing EDENS ... a new brand for a storied name.

NEW YORK, Dec. 5, 2011 /PRNewswire/ -- Focusing on a storied name that has come to represent unparalleled quality in retail real estate for nearly 50 years, Edens & Avant, one of the nation's leading shopping center owners and developers, will now simply be known as EDENS. The brand transition and name change were announced today at the International Council of Shopping Centers' annual trade show in New York, NY.

(Logo: http://photos.prnewswire.com/prnh/20111205/CL16879LOGO )

"In refining the EDENS brand, our new look and simplified name more accurately reflect what we do best: bringing excellence and design to retail development in our never-ending pursuit to enrich the communities where we're located," said Terry S. Brown, Chief Executive Officer for EDENS. "Our new brand also positions us as an innovative leader in the industry – a leader whose passion and business expertise has helped create connective, thriving retail that positively impacts people and places."

With nearly $1 billion of capital raised in the last year, a portfolio of best in class retail centers in major urban markets, and an unwavering commitment to enriching communities, the EDENS rebrand coincides with what will be one of the most exciting years in the company's history.   In 2012, EDENS will deliver 1.8M square feet in retail space including Mosaic in Washington, D.C.  EDENS 2012 openings include ground up developments and redevelopments in Boston, New York, Miami, Atlanta and Washington, D.C. 

"At EDENS, we're not only creating a sense of place at our centers, we are creating entrepreneurial opportunities and smart growth developments that actually enhance the places where we're located," said Brown. "Moving forward, we want people to see the EDENS brand and think of us as the company that puts design and excellence at the forefront of everything we do to not only build retail but to also build communities."

About EDENS: EDENS develops, owns and operates neighborhood shopping centers in primary markets throughout the East Coast. Focusing on innovative development and redevelopment together with key acquisitions in urban areas, the Company has built an institutional-quality portfolio of 124 retail centers. EDENS has Regional Headquarters in Boston, New York, Washington, DC, Atlanta, Miami and Columbia, SC. For additional information about the Company and its retail real estate portfolio, please visit www.EDENS.com. 

SOURCE EDENS