PIRCH To Open At Atlanta's Lenox Marketplace December 13th

ATLANTA, Dec. 8, 2014 /PRNewswire/ -- Lenox Marketplace will welcome its latest retail partner, PIRCH, an exclusive home and lifestyle brand, at a public ribbon cutting ceremony on December 13. The 27,000-SF store is PIRCH's seventh location in the country and its first East Coast store, joining Lenox Marketplace's other retailers including Neiman Marcus Last Call Studio, Target and Publix.

PIRCH focuses on experiential shopping, selling premium appliances, home decor and lifestyle products in showrooms that encourage customers to be hands-on through cooking demonstrations, interactive displays and special events. Product lines feature indoor and outdoor kitchens, laundry appliances, bath fixtures, personal wellness systems and all things for the home.

"PIRCH is a perfect addition to Lenox Marketplace and the Buckhead retail scene. At EDENS, we strive to work with the best retailers in the country, and PIRCH is no exception," said Jodie Mclean, President and Chief Investment Officer of EDENS, leading retail developer and Lenox Marketplace owner. "After expanding our presence in Atlanta over the last few years, we look forward to a future of providing great shopping experiences to this energetic, dynamic community."

"We are incredibly grateful and proud to be serving one of America's most vibrant cities," said PIRCH CEO Jeffery R. Sears. "PIRCH has created an entirely new retail experience, providing guests with a far more intimate, intuitive, and engaging way to realize their dreams."

ABOUT EDENS
EDENS develops, owns and operates community-building centers in primary markets throughout the East Coast. Focusing on innovative development and redevelopment together with key acquisitions in urban areas, the company has built an institutional-quality portfolio of 100 retail centers. EDENS has regional headquarters in Boston, Washington, D.C., Atlanta, Miami and Columbia, SC. For additional information about the company and its retail real estate portfolio, please visit www.edens.com.   

ABOUT PIRCH
PIRCH was founded in 2009 by a group of seasoned entrepreneurs and business leaders who set out to prove that shopping for appliances and plumbing products could be inspirational. Now in the midst of a national expansion, the award-winning store has redefined not only an industry, but retail at large.

Driven by an unbridled passion to reinvent the entire retail shopping experience, PIRCH carefully curates and presents only "best of class" brands for indoor- and outdoor kitchens, the laundry room and the bath. The result is a "one-stop-shop" where guests can focus on what they want to do, rather than what they want to buy.  

In an unparalleled commitment to a seamless shopping experience, PIRCH inspires first its customers to dream — and then boldly goes where its competitors fear to tread; indeed, the company manages the entire process, including delivery, installation and service by PIRCH team members, rather than anonymous third parties.

Fostering a culture of hospitality and kindness, PIRCH welcomes entering visitors at Bliss Café, with complimentary signature beverages. The guests are then invited to embark upon an endless journey of inspired living. From design ideas to culinary instruction, the PIRCH experience is best described as magical.

Recent accolades:

• Recipient, 2014 Grand Prize from A.R.E. (Association for Retail Environments)
• Recipient, 2014 Visual Presentation Award from A.R.E.
• Recipient, 2014 In-store Communications Award from A.R.E.
• Named "Retail Store of the Year" (2014) by Chain Store Age
• Inclusion in Forbes' 2014 list of "America's 100 Most Promising Companies" (List position: #32)
• Inclusion in Forbes' 2013 list of "America's 100 Most Promising Companies" (List position: #78)
• Inclusion in House Beautiful magazine's 2014 "Most Amazing" list

SOURCE EDENS